You Must Start Using
QR Codes

The Purpose Of A QR Code Is Simple:
The QR code is an effective (shortcut) in directing prospects to land on your website.

NO More,  manually loading the browser,  then trying to type in your URL  with your fumble fingers on that very small mobile keyboard.

This code can best be described as a two-dimensional matrix barcode.

Warning – A fundamental that is often made:
If you are using a QR code to direct someone to your website, then make sure it is viewable on that small mobile screen, (site must be mobile optimized)

Do not make this common mistake. When you send someone to your website from scanning a QR code, then make sure that the website has been mobile optimized. Chances are that they are scanning from their smart phone and therefore would be reading from a small smartphone screen.

If a potential prospect or current customer ends up having to scroll to the left, then scroll to the right and try to enlarge the words to make it readable on their small screen, then chances are very good that the user will not bother and end up going to a different website. They will end up on a website that has been mobile optimized and you have lost that business to your competitor.

Get it right and you have an effective mobile marketing tool,
Get it wrong and you've frustrated and lost potential customers.

The QR Code is the perfect solution to efficiently and very quickly bring a smartphone user to your mobile site. The use of mobile devices on the internet is constantly growing, the QR code cannot be ignored.

QR CODE HISTORY
It was a company called Denso Wave who are a subsidiary of Toyota, that first developed the QR code. This square looking symbol was designed to keep track of vehicles in the production process. It was designed to be read at very fast speeds with a very high accuracy rate. The code can be read vertically or horizontally. (The term “QR” is short for the term “Quick Response”.)

It did not take long for other businesses to jump on board and take advantage of this technology. However, by far the biggest commercial use of the QR codes is in the telecommunication industry. It is the mobile smart phone that is driving its popularity.

QR-Codes have become more popular than the typical barcode as the typical barcode can only hold a maximum of 20 digits, whereas the QR-Code can hold up to 7,089 characters. This makes the use and diversity of QR-Codes much more appealing.

QR-Codes are capable of encoding the same amount of data in approximately one-tenth the space of a traditional barcode. QR-Codes are capable of handling of sorts of data, including numbers, alphabetic characters, Kanji, Kana, Hiragana, symbols, binary and control codes.

There is still more!!! Another very important feature of QR-Codes is the fact that you do not need to scan them from a certain direction. A QR-Code is capable of omnidirectional (360 degree’s) high-speed reading. The secret to be able to determine the correct way to decode, is the three specific squares that are positioned in the corners of the symbol.

Many Android, Nokia, Blackberry handsets, and the Nintendo 3DS, come with QR code readers installed. QR reader software is available for most mobile platforms. The QR-Code effectively bridges the mobile phone users onto the mobile web. (and saves that manual entry)

World wide usage of the QR code usage is expanding rapidly. In the USA, for the month of June 2011, according to one study, 14 million mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34. Interestingly, 52% of the QR codes scans last year were to acquire “additional information”.
References:
Wikipedia
Mobile barcodes